Part of my job as an editor was to garnish Arludo's video content with an aesthetic that reflected and elevated their brand that could be tailored to a variety of project types. 
This meant the creation of new visual assets, such as logos, animations, backgrounds, and 8-bit style graphics which utilised Arludo brand colours and a video game aesthetic, as well as a collection of high energy video content such as interviews, hype reels and event recaps to reflect the upbeat and fun tone of an educational video game company.